Our supplier, a Leading British eyewear company, Eyespace, has announced a licensing partnership with iconic global motoring manufacturer, Jaguar Land Rover. In line with the multi-award winning frame supplier’s focus on Great British Design, the new partnership will see them develop, produce and distribute the first ever ranges of sunglass and optical styles for the motoring giant – an Inter-brand “World’s Top 100” company – under both the ‘Range Rover’ and ‘Land Rover’ labels.
With the internationally recognised “Above and Beyond” tag-line sitting at the heart of the new collections, the focus is on bringing together technical innovation and high-style aesthetics to the frames, which will be available to independent optometrists from June 2018. We are launching a premium men’s active-leisure collection of Land Rover optical and sunglass models, perfectly placed for style-conscious men looking for the trusted capabilities and ingenious design celebrated by the Land Rover brand.
Eyespace Managing Director, Julie Abel, added: “As a proudly British company, passionate about showcasing the incredible innovation that comes out of the UK, we are delighted that this new partnership will provide the optical industry with another opportunity to champion world-class design and manufacturing. The new high-performance collections will appeal for their attention to designer-detail, authentic styling and the unparalleled quality that is legendary to the Land Rover name.”
ABOUT THE BRAND
A favourite of the Royal family, international celebrities and sports stars, Land Rover vehicles are renowned for their extreme capability and strength, intelligent design and luxury finishing. An icon of Britishness, Land Rover is widely associated with major international sporting championships including Americas Cup, Burghley Horse Trials and the Rugby World Cup series. Jaguar Land Rover is the largest automotive manufacturer in Britain and one of the UK’s largest exporters.
In South Africa Land Rover is an associate sponsor and official vehicle partner to the Springboks. Land Rover also sponsors Western Province Rugby as well as the Absa Cape Epic Team. These are the first eyewear collections to be produced for the Range Rover and Land Rover brands.