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New Balance – Fearlessly independent since 1906

Today, New Balance continues to provide fit, performance and comfort for athletes all over the world. Engineered to be versatile and durable, our New Balance eyewear collection seamlessly blends cool fashion with performance.


New Balance eyewear incorporates attractive stylized elements to the frames while maintaining their performance edge.


The story of New Balance begins at the dawn of the 20th century in Boston, Massachusetts when William J. Riley, a 33-year-old English immigrant, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit.100+ years after a humble beginning, New Balance remains committed to their heritage of fit and comfort.